Then the question arises: where’s the content? Not there yet? That’s not so bad; there’s placeholder text to the rescue. But worse, what if the product doesn’t fit the concept, the design is too big for the brand? Or too small? Too short sentences, too many headings, images too large for the proposed design, or too small, or they fit in but look off for some reason.

An unhappy client for a specific reason is a problem, but an unhappy client who can’t quite pinpoint the issue is worse. Chances are there wasn’t enough collaboration, communication, and checkpoints. There wasn’t a process agreed upon or specified with the necessary detail. It’s a content strategy gone awry right from the start. If that's what you think, consider the other way around: How can you evaluate content without design? No typography, no colors, no layout, no styles—none of those elements that convey important signals beyond mere text, like hierarchies of information, weight, emphasis, oblique stresses, priorities, and all those subtle cues that have visual and emotional appeal to the reader.

At Zinda Store, we understand the importance of this integration. We ensure that every piece of content is aligned with the design, creating a cohesive and engaging experience for our customers.